Mobile eCommerce Acceleration – Why It’s Different This Time…

25 Jul 2016
9:40 am - 10:20 am

Mobile eCommerce Acceleration – Why It’s Different This Time…

The role mobile plays in the way consumers shop is evolving dramatically. As nearly 50% of online U.S. shopping is through mobile devices, retailers cannot ignore the opportunity of mobile nor the differences in the consumer experience that mobile provides.  Keeping this in mind, Jake Bailey of Wish joins the summit to speak to some of the challenges and benefits of a “mobile-only, global-first” strategy.  He will discuss trends, lessons learned and best practices when it comes to utilizing a mobile platform.